Our Story

SmartSeller started as a business division within HiPPOProp offering home owners the flexibility to sell their property at a fixed fee instead of the market norm of 2%.

How? We build the selling process around efficiency and bringing down the cost and passing along the savings to sellers by partnering up to sell the home together

Why? Because we want to give our clients more flexibility, crafting solutions that fits their needs and transferring those savings back to them, pay less and live better! Save on commission and spend on things you love.

Yes! The brand was conceptualised by the people behind DUCK & HiPPO!

Since divesting our tourism business in Q4 2018, our passion for conservation shophouses has led us to invest in and manage a portfolio of pre-war shophouses. This journey has immersed us in all property personas: buyer, seller, landlord, and tenant, inspiring the birth of Smartseller. We aim to provide a transparent, fuss-free, and well-informed space for all to buy and sell.

As industry outsiders, we offer a fresh path for buyers, sellers, and agents alike. We look forward to serving you soon.